I asked Sheila how she sees the market for video-journalism-advertising services over the next quarter; what’s the marketplace like for the next 90 days?
… fantastic. Always thinking ‘what’s the next job?’. So much advertising is switching from TV to video. Education people about videos. Meetings. Pitching. I’m not as established as others . . .
And over the next 5 years?
…. significant growth in video. People want better quality. Video has become a norm. Everybody has a website – and a phone, but everybody needs ‘good quality video’. It’s all internet, video and mobile content. Even the phone book has an app! The internet is how people find you – video is important because you have to engage people quickly or they move on. Clear succinct messages are inspiring, informational – to connect with viewers. There is a lot more going into it than most people with a cell phone think. Professionally operated equipment is just one piece . . .
What qualities distinguish your preferred colleagues, collaborators and suppliers?
…service. When people go above and beyond. The Camera Store. Flight Centre.
What distinguishes you that causes people choose Sheila and New Branch Media – why are you been selected over your competitors?
… regarding what they want/need. Open communications, they get a prompt response. Fast service . . . even if that means I’m up all night editing.
What do you lose sleep over, what do you worry about?
… OMG! .. I don’t sleep well at all – the speech I’m doing, all the work I have to do, …
Who or what influenced you most – that has made a difference in your life, or that was a major turning point?
… my maternal grandmother encouraged me to follow my dreams – that I could do anything I set my mind to. She was stubborn, like me. Moving to and growing up in Chile, I had to make new friends. My world was so small, I realized how shy I was. I attended an international school – met people from all over, which added to my thirst for travel.
Why journalism?
. . . I was too short to be a flight attendant, and my grandmother encouraged me – told me I could do it, telling me, “You’d be a great news broadcaster:” I thought about being a foreign correspondent. I’m fascinated with ‘the news’. I saw myself making documentaries NGO’s. 4 yeas at Ryerson was awesome – loved living in Toronto, vibrant culture and ethnic diversity
Work life balance?
… huh? Juggling. I run 80K ultra marathons, trail running, fitness/gym, the triathalon club, staying fit and healthy while chasing my dreams.
Who is your hero?
… is it bad to say I don’t have one? I’m inspired by the average person I meet, especially when I’m traveling.
What do you read?
…. business books, travel books, inspirational stories, A Thousand Splendid Suns, Guy Kawasaki’s Enchantment: The Are to Changing Hearts, Minds and Actions
Her ride?
… 2007 Toyota RAV 4. I love it!