Major influencing factors - what is at the core of it for you?
. . . learning that customers usually have a large portion of the solution in their head. Our job is to help them by creating a marketing solution they have ownership in, one which they can emotionally market, to answer the marketing question we are working to solve
I asked Mark how he sees his market, in his business, over the next 90 days?
… after a couple of years of belt-tightening, our clients are beginning to loosen theirs, fiscal-cliff fears are behind them, fear is subsiding
And over the next 5 years?
… it’s all about digital. Digital marketing is the most cost effective most efficient measurable marketing channel, ever! The next-new-thing is augmented reality. App writing is a gold rush. A great app serves 1 purpose and does it well, vs. software which tries to, has to do, so many things . . .
What qualities distinguish your preferred suppliers?
. . . we want people who are committed to a level of service quality, knowledge – ability to get the job done, because poor choices reflect badly on our business and in turn impact our clients.
Why Lux? What qualities do your clients look for in you, in your firm, that distinguishes you or sets you apart from your competitors?
. . . three committed leaders – Robbie Gilchrist, Scott Jackson and me – a shared passion to service our clients [aside to himself: we don’t’ charge enough for that!], balancing cost and services. Our clients know we hire quality – everyone on our team shares a passion for service priority, empowering our staff, developing bench strength
What are you reading?
. . . All Marketers Are Liars, by Seth Godin
His ride?
. . . 2004 Subaru WRX